Furbnow

Furbnow helps homeowners navigate the process of improving their home’s energy efficiency. The experience needs to make technical information accessible and help people understand their options before making significant decisions about their property.

My work connected the website and digital product through a clearer visual language, helping explain the service and present information in a more structured, approachable way.

I worked across product design, website design, and reusable templates for sales and marketing. My focus was on bringing clarity to the customer experience and consistency to how Furbnow presented its service.

• Refined product interfaces to make information easier to navigate.
• Designed website layouts that explain the service and guide visitors toward a next step.
• Created reusable sales and marketing templates to support consistent communication.

Home energy improvements involve unfamiliar terminology, multiple options, and decisions with long-term consequences. The digital experience needed to communicate enough detail to build confidence while keeping the journey manageable.

Across the website, product, and supporting materials, the challenge was to make a complex service feel clear and connected.

I focused on information hierarchy, readable layouts, and clear next steps. Website content introduced the service progressively, while product interfaces organized more detailed information into manageable sections.

I carried shared visual patterns into sales and marketing templates, connecting the customer-facing experience with the materials used to explain and support the service.

My work helped give Furbnow a more cohesive digital presence, with clearer ways to explain its service and present detailed information to homeowners.

The reusable layouts and templates also gave the team a consistent foundation for product and customer communication as the service evolved.